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Innovative Social Media Strategy Boosts Domino's Brand Engagement

适用行业

电信

适用功能

销售与市场营销

挑战

当谈到描述达美乐的美味时，社交聆听告诉我们无法用言语来形容它。相反，人们通过动图和表情符号来表达自己。

关于客户

多米诺骨牌

解决方案

我们在电视和广播中强调了达美乐披萨的这种“令人难以置信”的效果，然后开始在社交媒体上为人们提供工具来描述达美乐披萨所带来的难以形容的感觉。我们的数字和社交策略使我们首次推出了 Giphy 频道，为粉丝提供一系列 Gifeelings，帮助他们表达对 Domino's 的喜爱。我们甚至制作了一个快速聊天镜头，供人们让自己和朋友惊叹不已。

运营影响

The innovative social media strategy resulted in significant qualitative benefits for Domino's. The brand was able to create a unique and engaging social media presence that resonated with its audience. The use of GIFs and a Snapchat lens not only allowed the brand to communicate in the language of its customers but also encouraged further engagement and sharing. This led to the birth of a 'mouth-boggling' social movement, enhancing the brand's image and reputation. Furthermore, the campaign's success was recognized with a Gold Integrated Creative Pool Award and a Gold MAA Award for Best Idea, further solidifying Domino's position as a leader in creative and effective advertising.

数量效益

33 million GIF views on the Giphy channel
8.5 million plays of the Domino's Snapchat lens
13% higher engagement rate than other Domino's social posts

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