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IoT Case Study: Building weDIY - A Thriving Online Marketplace for Handmade Items
技术
- 分析与建模 - 计算机视觉软件
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 水泥
用例
- 楼宇自动化与控制
挑战
德国的在线手工制品行业在过去二十年中出现了大幅增长，预计到 2023 年 DIY 领域的电子商务收入将达到 553.9 亿美元。这一增长很大程度上归功于 Etsy 和 Etsy 等创意 DIY 在线市场。我们DIY。然而，创建这样一个平台来满足创意设计师和卖家的独特需求，同时为消费者提供无缝的购物体验，是一个巨大的挑战。 weDIY 的创始人 Erkan Eroglu 设想建立一个平台，作为设计师、艺术家和创意人士交流想法、与卖家互动、评价和购买产品以及寻找灵感的虚拟中心。我们面临的挑战是创建一个平台，以弥合创意人士和热衷于购买手工产品的买家之间的差距，并重视环境可持续性和卓越品质等相关效益。
关于客户
weDIY 是一个位于德国的在线社区市场，专为创意设计师或卖家直接向消费者推销其独特的手工制品而设计。该平台的创始人 Erkan Eroglu 将其设想为设计师、艺术家和创意人士聚集在一起、交流想法、与卖家互动、评价和购买产品以及寻找灵感的虚拟场所。该平台提供各种商品，包括至少有 20 年历史的复古产品，并允许卖家个性化他们的店面。 weDIY 的主要目标是为德国创意DIY者提供一个专门的平台，向广大好奇的观众展示他们的手工制品。
解决方案
为了应对这一挑战，我们使用了可定制且可扩展的电子商务平台 Yo!Kart 来构建 weDIY。该平台为个人卖家提供单独的店面，以个性化并在市场上列出/销售他们的手工制品。这使得各种各样的商品可供选择，包括至少有 20 年历史的复古产品。该平台还促进了买家和卖家之间的互动，使他们能够定期形成互动小组，免费宣传他们的产品，甚至与其他商店开展协作活动。该市场的主要目标是为德国创意DIY者提供一个专门的平台，向广大好奇的观众展示他们的手工制品。 Yo!Kart提供的解决方案成功实现了Erkan建立在线手工产品市场的愿景。
运营影响
数量效益
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