下载PDF
IoT in Advertising: Jeep's Global Brand Campaign Success
适用功能
- 销售与市场营销
用例
- 交通监控
- 交通模拟
挑战
对于一个令人难以置信的品牌来说，一个令人难以置信的里程碑需要一些打破正常类别陈词滥调的东西。在过去的 75 年里，正是驾驶员造就了吉普车的今天。
关于客户
吉普车
解决方案
“肖像”广告片使用 66 张精心策划的肖像讲述了独特的 Jeep 品牌故事。使用令人惊讶的垂直格式与迷人的旁白相结合，我们让观众将注意力集中在吉普车及其驾驶员的眼睛上，重新想象该品牌令人难以置信的故事。 “我们不生产吉普车，是你们生产的。”认识到一个全球事实：品牌的合法所有权属于其全球粉丝、追随者和司机社区。
运营影响
数量效益
相关案例.
Case Study
Barcelona Case Study
Barcelona’s heavy traffic and its associated high levels of pollution were the primary factors that motivated some companies and universities to work on strategies for improving traffic in the city centre. Bitcarrier is one of the technologies involved in the In4Mo Project, whose main objective is to develop the applications that form the core of smart mobility, one of the fundamental pillars of the smart city concept.
Case Study
A Smoother Ride on the Austrian Autobahn
By connecting thousands of sensors to an extensive network, Austria's autobahn corporation, ASFINAG, has created a smart highway designed to clear traffic jams before they happen. Through the Internet of Everything, ASFINAG gets the data needed to keep roads safe and drivers happy. Challenge: • Gain data on road, traffic, and weather conditions • Communicate accurate information to drivers
Case Study
Transforming to an Engaged and Connected City
The City of Mississauga in Ontario, Canada, improved services with a private fiber network and a citywide wireless network using Cisco solutions. Key Challenges: • Provide open and accessible government • Help enable better decisions through research and analytics • Create a connected and engaged workforce • Improve services through innovation
Case Study
Smarter Traffic Enforcement: Cameras, Weather Stations, and Speed Limit Signs
The Transport Administration is responsible for Sweden’s infrastructure. They plan the transportation system, decide on building projects, provide maintenance, procure services and are responsible for traffic information. In the early 1990s, the Administration introduced speed cameras, which monitor traffic on certain roads and photograph violations. The problem was that the cameras had to be emptied manually, which led to time-consuming administration and extra travel. The requirements for the new solution were higher: In addition to being connected to the cloud, the requirements for reliability and accessibility were extremely high.
.png)
Case Study
Smart City Spotlight (Glasgow)
In an attempt to leverage data to improve city services, Glasgow is integrating multiple city services on a common platform, and gathering new data to help empower its citizens to improve the city. Objectives include reducing energy costs, increasing road safety and promoting cycling to help drive health benefits.
