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Jamestown’s Innovation and Design Building: Reinforcing Brand and Building Tenant Community with HqO
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 全球定位系统
适用行业
- 建筑物
- 零售
适用功能
- 物流运输
- 产品研发
用例
- 楼宇自动化与控制
- 库存管理
服务
- 系统集成
挑战
詹姆斯敦 (Jamestown) 是创新设计大厦 (IDB) 的所有者和管理者,该大厦是一处位于波士顿海港区的 140 万平方英尺的商业综合用途、多租户资产,他面临着在快节奏的竞争中保持竞争力的挑战。行业。他们在大楼的设施上投入了大量资金,包括现场零售、健身中心、班车和社区活动。然而,他们需要一种方法来跟踪哪些设施受欢迎,有效地将产品传达给租户,并向租户群体激励和推广现场和本地零售。我们面临的挑战不仅是吸引和留住备受追捧的租户,还要了解他们的需求并创造满足这些需求的体验。他们希望激活投资,与租户建立更强大的社区,并强化他们的品牌。
关于客户
创新与设计大楼是位于波士顿海港区的一处 140 万平方英尺的商业综合用途、多租户资产。该物业由詹姆斯敦拥有和管理。主力租户包括世界级品牌,例如: Reebok,其全球总部设在 IDB; Mass Challenge,全球最大的创业孵化器之一;波士顿设计中心是波士顿设计专业人士的首要资源。作为该市一些增长最快的公司和创意人才的所在地,詹姆斯敦开发了一个聚集该地区顶级商业、设计和体验公司的空间。因此,IDB 是创客、设计师、建筑师、传播者、研究人员、制造商、技术专家、创新者和企业家的家园。
解决方案
Jamestown 与 HqO 合作构建了一个技术解决方案,以简化沟通、激活设施并跟踪数据以调整未来投资并有效满足不断变化的客户需求。 HqO 的工作场所体验框架侧重于租户体验的多个领域,包括:便利、娱乐、流动性、安全、可持续性、食品和饮料、可达性和健康。 IDB团队在每个领域都进行了大量投资,然后使用一系列策略和平台功能来激活这些投资的价值。通过利用 HqO 的平台,IDB 管理团队定期跟踪参与度、活动参与和新出现的需求,以塑造其未来的规划。他们还在应用程序中集成了实时班车跟踪功能,帮助租户更好地计划通勤并最大限度地提高生产力,同时消除等待时间和通勤的挫败感。
运营影响
数量效益
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