Jim Burke Chrysler Dodge Jeep Ram Case Study

技术

应用基础设施与中间件 - API 集成与管理

适用行业

汽车

适用功能

商业运营
销售与市场营销

用例

库存管理
车载远程信息处理

挑战

Jim Burke CDJR, a family of car dealerships in Birmingham, Alabama, was facing several challenges that led them to invest in Kahu. They were having difficulty managing and locating their inventory of over 300 vehicles, which was causing delays and inefficiencies. They were also experiencing vehicle theft, which was a significant concern for the dealership. Additionally, they often found dead batteries on test drive vehicles, which further delayed the sales process. Lastly, they were facing thin margins on vehicle sales, which was impacting their profitability.

关于客户

Jim Burke Automotive Group is a family of car dealerships that offers a wide range of vehicles to the greater Birmingham, Alabama community, including Hoover and Tuscaloosa. Their top priority is matching customers with the right vehicle, providing a range of financing options, and offering expert auto repairs. Their facilities are state-of-the-art, their staff is highly skilled, and their inventory of more than 300 vehicles is top-notch. This case study is from the perspective of Chris Browning, the general sales manager at Jim Burke CDJR.

解决方案

Jim Burke CDJR decided to invest in Kahu to address their challenges. Kahu is a vehicle telematics solution that helps dealerships manage their inventory, improve vehicle security, and enhance operational efficiencies. By taking advantage of Kahu’s features, Jim Burke CDJR was able to increase F&I profit, decrease the time spent finding test drive vehicles, bring customers back for service, and improve operational efficiencies. They also used Kahu’s stolen vehicle recovery feature to improve vehicle security and manage loaner vehicles more effectively.

运营影响

Kahu instant vehicle location expedited test drives by six to 10 minutes.
Faster sales boosted CSI scores, lease retentions, and trade-ups.
Staff used Kahu to track loaners and market service promotions more effectively, which dramatically improved customer relations.