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Johnnie Walker's IoT-Driven Brand Advertising and Sponsorship Strategy
技术
- 传感器 - 自动驾驶传感器
适用行业
- 汽车
- 玻璃
适用功能
- 销售与市场营销
用例
- 智能停车
- 车辆到基础设施 (V2I)
挑战
尊尼获加 (Johnnie Walker) 希望向饮酒者提供对沃达丰梅赛德斯迈凯伦一级方程式车队的赞助，并宣传他们反对酒后驾驶的“加入公约”运动。
关于客户
顾客是苏格兰威士忌品牌尊尼获加(Johnnie Walker)。
解决方案
尊尼获加 (Johnnie Walker) 受一级方程式赛车场的魅力启发，创作了品牌内容、派对和促销活动。他们还推出了一部震撼人心的玻璃汽车电影，其中展示了一辆由尊尼获加威士忌酒杯制成的迈凯伦一级方程式赛车的全尺寸重建。
运营影响
数量效益
相关案例.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
Monitoring of Pressure Pumps in Automotive Industry
A large German/American producer of auto parts uses high-pressure pumps to deburr machined parts as a part of its production and quality check process. They decided to monitor these pumps to make sure they work properly and that they can see any indications leading to a potential failure before it affects their process.
