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Kibon's Digital Transformation: Enhancing B2B Communications and Campaign Management with Infobip's Solution
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 电信
适用功能
- 维护
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 时间敏感网络
服务
- 云规划/设计/实施服务
挑战
随着业务合作伙伴转向数字通信形式，Kibon 需要为精通技术的受众简化 B2B 通信和活动管理。
关于客户
Kibon 是巴西深受喜爱的冰淇淋品牌，隶属于联合利华，在全国各地拥有包括面包店、酒吧和自助餐厅在内的商业合作伙伴网络。
解决方案
Kibon 与 Infobip 合作实施 WhatsApp Business Platform，并推出了他们的虚拟助手 Kiki，为业务合作伙伴提供实时帮助。他们使用 Infobip 的全渠道客户参与解决方案 Moments 和云联络中心 Conversations 来个性化客户旅程并提高活动效率。
运营影响
数量效益
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