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King.com Enhances Gaming Experience and Business Insights with IoT
适用功能
- 产品研发
- 销售与市场营销
用例
- 时间敏感网络
挑战
King.com 是一家全球领先的在线游戏公司,面临着管理和理解其平台生成的大量游戏数据的挑战。该公司需要一种方法让企业能够访问这些数据,以便做出明智的决策。他们还旨在提供快速的业务洞察并为其业务用户提供自助服务功能。挑战不仅在于处理数据,还在于获得有意义的见解,这些见解可以为业务的各个方面(从执行决策到营销策略和产品开发)提供信息。
关于客户
King.com 是一家全球领先的在线游戏公司,在欧洲和美国设有办事处。该公司从事旅游、酒店和娱乐行业,其平台每月托管 30 亿次游戏。 King.com 以其庞大的用户群和生成的海量游戏数据而闻名。该公司需要一种解决方案来处理这些数据并提供有意义的见解,为业务决策、营销策略和产品开发提供信息。
解决方案
King.com 在多个业务领域部署了商业智能工具 QlikView。该解决方案在几个关键领域为世界各地的用户带来了好处。管理人员可以根据多个 KPI 指标做出更明智的业务决策。营销团队可以根据多维度的客户洞察,更有效地锁定游戏目标。金融分析师首次可以衡量营销活动的投资回报。产品开发团队可以分析客户行为,为未来的游戏设计提供信息。 IT 团队对数据结构和相关性有了更好的理解。超过 100 个 QlikView 应用程序投入日常使用,每天处理生成的 20 亿行数据。第一个应用程序在一周内投入生产,并在几个月内实现投资回报。
运营影响
数量效益
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