La Catrina's Successful Transition to Online Sales and Customer Loyalty Program with ManyChat

技术

机器人 - 轮式机器人
传感器 - 条码阅读器

适用行业

电信

适用功能

采购
销售与市场营销

用例

现场人员安全管理

挑战

当 COVID-19 大流行来袭时，佛罗里达州圣奥古斯丁的 La Catrina 餐厅面临着挑战，不得不关闭堂食服务。他们需要一种战略方法来产生在线销售并为其忠诚度计划吸引新客户。

关于客户

La Catrina 是佛罗里达州圣奥古斯丁的一家餐厅，主营炸玉米饼和龙舌兰酒。他们在大流行之前拥有不断增长的客户群和忠诚度计划。他们希望增加在线销售额并为其忠诚度计划吸引新客户。

解决方案

La Catrina 与 DM Digital 合作，使用 ManyChat 实施移动订购和客户忠诚度活动。他们使用当地杂志中的二维码将潜在客户吸引到他们的 Messenger 机器人，在那里他们可以查看菜单、下订单并加入忠诚度计划。他们还实施了非接触式菜单和移动订购，以及为活跃客户提供专属福利的分层忠诚度计划。实时报告帮助他们跟踪活动的成功情况。

运营影响

The transition to online sales and the implementation of a mobile loyalty program had significant operational benefits for La Catrina. The restaurant was able to optimize their order-to-fulfillment process, as they could now see when an order was placed and when the customer would arrive for pick-up. This allowed employees to schedule appropriate prep time, maintain quality standards, reduce wait times, and avoid congestion that interfered with social distancing. The loyalty program also provided a channel for La Catrina to contact customers, collect data, and send personalized loyalty cards and deals. This resulted in an entertaining and more human experience for customers, while generating optimal results for the restaurant at a low cost.

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