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Infobip > 实例探究 > LankaBangla:通过个性化消息传递实现 90% 的送达率
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LankaBangla Achieves 90% Delivery Rate Through Personalized Messaging

技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 金融与保险
  • 运输
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 最后一英里交付
  • 实时定位系统 (RTLS)
挑战
缺乏客户洞察且交付率低
关于客户
LankaBangla 是孟加拉国领先的综合金融服务机构,也是该国主要的信用卡提供商之一。
解决方案
通过单一通信平台集成电子邮件和短信
运营影响
  • With Infobip’s CPaaS capabilities, LankaBangla has been able to leverage end-to-end customer data by gaining real-time insights into consumer behavior, product usage, and channel preferences. They now deliver consistent and personalized experiences to their customers across SMS and Email with a data-driven strategy. This has resulted in a massive increase in delivery rates, ranging between 90% to 92%. The CPaaS capabilities have empowered LankaBangla to achieve higher engagement and increased conversions across the customer journey. The company can now easily create campaigns, monitor customer interaction on every channel, and analyze the data to modify their strategies, leading to maximum conversions.
数量效益
  • 90% to 92% increase in delivery rates
  • Real-time customer engagement metrics including open and delivery rates
  • Technical issues fixed in under an hour

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