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Leading technology vendor improved customer satisfaction through better alignment of sales and delivery channels with customer preferences
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据可视化
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
挑战
The client, a leading US PC manufacturer, was seeking to obtain performance business intelligence. They wanted to capture the revenue performance for the product categories for various consumer segments, measure KPIs such as the likelihood of customers to repurchase, and capture the satisfaction level for security, quality and profitability for different products and services. The challenge was to clean and model data across 13 areas, 30 sub regions and over 100 accounts, and implement complex dynamic dashboards providing different levels of access to key stakeholders based on the functional need and geography.
关于客户
The customer in this case study is a leading US PC manufacturer operating in the Information Technology industry. The company was seeking to improve its customer satisfaction scores and enhance its product and service offerings. The company wanted to obtain performance business intelligence, including capturing the revenue performance for various product categories for different consumer segments. They also aimed to measure key performance indicators such as the likelihood of customers to repurchase and the satisfaction level for security, quality, and profitability for different products and services.
解决方案
Blueocean Market Intelligence approached the challenge by cleaning and modeling data across 13 areas, 30 sub regions and over 100 accounts. They implemented complex dynamic dashboards providing different levels of access to key stakeholders based on the functional need and geography. They used the SSRS tool to perform complex calculations of KPIs and developed visually impactful reports with compound search criteria. The solution provided the satisfaction level for different sales channels and retailers in geographical regions to account managers, enhancing timely decision making in terms of which markets to focus on and how to improve products and services.
运营影响
数量效益
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