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CallRail > 实例探究 > CallRail 和人工智能如何彻底改变 Brand Ranch Media 的营销策略

Leveraging AI for Enhanced Marketing Campaigns: A Case Study on Brand Ranch Media

技术

网络安全和隐私 - 身份认证管理

适用行业

水泥
电信

适用功能

质量保证
销售与市场营销

用例

视觉质量检测

服务

测试与认证

挑战

Brand Ranch Media 是一家营销机构，希望向客户证明他们的投资回报率并优化他们的广告支出。

关于客户

Brand Ranch Media 是一家总部位于德克萨斯州的营销机构，信奉透明度和问责制。他们努力把客户的营销资金当作自己的资金来使用。

解决方案

Brand Ranch Media 使用 CallRail 呼叫跟踪来跟踪电话和潜在客户、识别趋势并重新分配广告费用。他们还使用由 AI 提供支持的 CallRail Conversation Intelligence 来分析通话记录、确定潜在客户跟进的优先顺序并优化广告支出。人工智能功能提供了对通话结果和分类对话的洞察。

运营影响

The implementation of CallRail Call Tracking and Conversation Intelligence brought about significant operational improvements for Brand Ranch Media. The agency was able to prove its ROI to clients more effectively and optimize ad spend based on accurate tracking of leads and phone calls. The AI-powered tools provided immediate insights into customer calls and prospects, enabling the agency to identify trends and reallocate funds to more profitable areas. The ability to understand the tone and quality of conversations immediately after a call ended allowed the agency to quickly identify areas of improvement and recommend solutions to clients and their frontline teams. The use of AI also enabled the agency to provide real-time visibility into call handling and coach reps on the spot, thereby improving customer service. Overall, the use of CallRail enhanced transparency between Brand Ranch and its clients and provided greater insight into their operations.

数量效益

Improved quality of ad campaigns
Increased client revenue
Continued growth even when clients weren't spending money

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