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Leveraging Design Culture for Growth: A Case Study on Pinterest
技术
- 无人机 - 垂直起降/垂直起降混合无人机
- 基础设施即服务 (IaaS) - 混合云
适用行业
- 建筑物
- 电网
适用功能
- 维护
- 产品研发
服务
- 培训
挑战
Pinterest 是一家总部位于旧金山的社交网络软件公司，拥有强大的设计文化，强调谦逊以及对用户和产品的关注。该公司相信在创建新功能或产品时应进行跨职能工作，并在完成之前展示工作。然而，在快速增长和留住员工的同时保持这种设计驱动的文化是一个挑战。该公司还面临着在混合组织结构中实施流程的挑战，这可能会变得复杂。此外，Pinterest 需要确保每个项目都与客户的需求相关。
关于客户
Pinterest 是一家社交网络软件公司，总部位于加利福尼亚州旧金山。该公司拥有一支由 2,200 名员工组成的团队，以其强调谦虚以及对用户和产品的关注的强大设计文化而闻名。 Pinterest 主张在创建新功能或产品时进行跨职能工作，并在完成之前展示工作。该公司致力于创造一种庆祝设计和培养设计人才的文化，它在快速发展的同时，保持着设计师成长的好地方的声誉。
解决方案
为了应对这些挑战，Pinterest 采用了混合方法进行组织设计，混合多种组织模型并并行运行不同的模型。这种方法提供了定制组织结构并满足组织的直接需求的灵活性。设计师被安排在临时的跨职能团队中，负责有明确期限的重点项目，之后返回集中设计团队。 Pinterest 还设立了创意总监这一职位，作为职业发展的替代、非管理选项。该公司使用 InVision 与其他团队进行设计交流、用户研究以及创建原型以快速验证概念。此外，Pinterest 还举办了 IDEO 式的研讨会，以测试新想法或在团队陷入挑战性问题时推动团队前进。
运营影响
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