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ManyChat > 实例探究 > [案例研究] Gold's Gym 如何通过 ManyChat 和 Walletly 实现 11,428% 的投资回报率

Leveraging IoT for Enhanced Customer Engagement: A Case Study of Gold’s Gym

技术

机器人 - 轮式机器人
传感器 - 全球定位系统

适用行业

教育
电信

适用功能

销售与市场营销

用例

人员跟踪与监控
虚拟培训

服务

系统集成
培训

挑战

在同时使用ManyChat和Walletly之前，Gold's Gym面临着一些挑战，例如无法追踪注册付费会员的优惠券用户、免费试用的兑换过程耗时且繁琐，以及缺乏对潜在会员的情感奖励。

关于客户

Gold's Gym 是一家国际健身房特许经营商，在世界各地设有健身中心。他们希望通过 Messenger 宣传免费一周的会员资格，吸引新的本地客户来到哥斯达黎加的三个地点。

解决方案

Gold's Gym 将 ManyChat 和 Walletly 结合起来，以简化优惠券兑换流程，并为潜在会员提供情感奖励。他们使用 Walletly 创建数字优惠券并将其发送到用户的移动钱包，从而无需手动交叉引用 ID，并简化了兑换流程。

运营影响

The integration of Walletly and ManyChat significantly streamlined the coupon redemption process, making it more user-friendly and efficient. The simplified process involved users entering minimal information to claim their coupon, which was then sent directly to their mobile wallet. This not only made the process less tedious for potential members but also allowed the gym staff to easily scan the coupon from the member's phone, eliminating the need for manual cross-referencing. Furthermore, the gym staff could follow up with those who received a coupon but didn’t start the trial via WhatsApp, providing an additional layer of customer engagement and support. This innovative approach to customer engagement and the use of neuromarketing tactics led to a significant increase in membership sign-ups and a remarkable return on investment for Gold’s Gym.

数量效益

11,428% return on investment for the gym
280 free week trial redemptions
117 membership sign-ups with $70 in ad spend

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