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Iris > 实例探究 > 好得令人难以置信:必胜客外卖的数字品牌广告活动
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Leveraging IoT in Digital Advertising: A Case Study on Pizza Hut Delivery

适用行业
  • 运输
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 最后一英里交付
挑战
必胜客外卖希望重新传达他们对提供无与伦比的价值的承诺,并展示他们令人惊叹的 5 英镑最爱菜单。
关于客户
必胜客外卖
解决方案
推出了数字品牌广告活动,以强调必胜客外卖的优惠“好得令人难以置信,但却是真实的”。社交媒体内容营销被用来展示 5 英镑最爱菜单的价值。
运营影响
  • The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the creative and engaging nature of the campaign likely led to increased brand awareness and customer engagement. The use of humor and the 'liar liar pants on fire Pants of Truth' concept would have made the campaign memorable, helping to reinforce Pizza Hut Delivery's value proposition in the minds of consumers. The wide distribution of the campaign across various digital platforms would have ensured a broad reach, potentially attracting new customers and encouraging repeat business from existing ones.

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