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Leveraging ManyChat for Enhanced E-commerce Sales: A Fitness Apparel Company Case Study
适用行业
- 服装
- 电子商务
适用功能
- 销售与市场营销
用例
- 零售店自动化
挑战
这家健身服装公司很难在 Instagram 之外营销其产品,需要一种与新客户建立对话并推动销售的方法。
关于客户
该客户是一家健身服装公司,该公司在 Instagram 上拥有成熟的品牌和忠实的粉丝,但希望将其营销工作扩展到 Facebook。
解决方案
该公司与 DimNiko 合作,利用 ManyChat 开展病毒式赠品活动,以建立 Facebook 受众群体。他们使用 Messenger Ref URL 来增加赠品的流量并吸引订阅者。
运营影响
数量效益
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