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ManyChat > 实例探究 > [案例研究] 一家健身服装公司如何通过 ManyChat 在一天内赚取 23,987 美元
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Leveraging ManyChat for Enhanced E-commerce Sales: A Fitness Apparel Company Case Study

适用行业
  • 服装
  • 电子商务
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
挑战
这家健身服装公司很难在 Instagram 之外营销其产品,需要一种与新客户建立对话并推动销售的方法。
关于客户
该客户是一家健身服装公司,该公司在 Instagram 上拥有成熟的品牌和忠实的粉丝,但希望将其营销工作扩展到 Facebook。
解决方案
该公司与 DimNiko 合作,利用 ManyChat 开展病毒式赠品活动,以建立 Facebook 受众群体。他们使用 Messenger Ref URL 来增加赠品的流量并吸引订阅者。
运营影响
  • The operational results of the campaign were highly positive. The brand was able to successfully expand its marketing efforts beyond Instagram and create a dialogue with new customers. The viral giveaway not only helped grow their customer list but also drove interested buyers to their online store. The brand was able to build an engaged audience on Facebook Messenger, which was a new channel for them. The personalized follow-up message and the clever positioning of the promotion as a prize made customers feel valued and appreciated, which likely contributed to the high number of orders. The campaign also boosted the brand's awareness on social media.

数量效益
  • Generated $23,987.64 in revenue from Messenger

  • Generated 254 orders from the campaign

  • Attracted about 6,000 Messenger opt-ins from the giveaway

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