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实例探究 > LexisNexis® Risk Solutions Partners with DAZN® to Combat Free Trial Abuse and Fraudulent Account Activity

LexisNexis® Risk Solutions Partners with DAZN® to Combat Free Trial Abuse and Fraudulent Account Activity

技术

网络安全和隐私 - 应用安全
网络安全和隐私 - 身份认证管理
网络安全和隐私 - 入侵检测

适用行业

Software
电信

适用功能

商业运营
销售与市场营销

用例

欺诈识别

服务

网络安全服务
系统集成

挑战

Affordable and flexible access to premium sport content is at the core of the DAZN proposition. The live and on-demand streaming service is available as either a monthly subscription in all markets and as an annual plan in the U.S., Canada and Germany, offering fans ultimate flexibility and value. It also offers a one-month free trial in most markets, designed to attract new customers to experience the service for the first time. However, there was a risk that fraudsters could potentially sign up to consecutive free trials or generate accounts for reselling purposes. There was also the threat of bot attacks, which use stolen or spoofed identity credentials to gain access. As DAZN was rapidly scaling around the world as a new, better and fairer way to watch the best sports, it needed a partner that would help optimize registration and payment security.

关于客户

DAZN is the largest, fastest-growing global sports streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere. DAZN guarantees affordable access on nearly every connected device, including smart TVs, smartphones, tablets, desktop computers and games consoles. DAZN has been created by fans, for fans, to give them a better and fairer way to watch sport. It is now available in nine markets, across four continents; Japan, Germany, Austria, Switzerland, Italy, Spain, Brazil, Canada and the U.S.

解决方案

With ThreatMetrix digital identity intelligence, DAZN can differentiate between new customers and customers who have had free trials before in near real time – as well as detecting and blocking fraudulent account use. What’s more, the technology enables DAZN to detect, block and adapt to automated bots from fraudsters who look to bypass defences. The ThreatMetrix solution is also able to detect low-and-slow bot traffic – where a bot controller adjusts to a “low-and-slow” speed in order to mimic legitimate customer traffic. This can make it harder to detect because it passes standard rate control measures used to detect high velocity bot traffic. LexisNexis® Risk Solutions looks across the Digital Identity Network® at bots seen in different organizations using, for example, the same IP address or same device. By linking these transactions across organizations, even if volumes are low, ThreatMetrix can identify them as bots.

运营影响

DAZN can continue to offer free trials to genuine subscribers.
Accurate detection and blocking of fraudulent new account registrations.
Prevention of individuals and automated bot traffic from abusing free trials.

数量效益

Reduction in fraud losses from non-payment and fraudulent credit card usage.
Reduction in false positives through accurate detection of fraudulent registrations.