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LiveLike Enhances Remote Audience Engagement with PubNub
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 水泥
适用功能
- 产品研发
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 系统集成
挑战
LiveLike 是一家总部位于纽约的科技公司，在寻求创建一个能够以虚拟方式捕捉现场活动的欢乐和社区的平台时面临着重大挑战。该公司的目标是让虚拟活动像现场活动一样引人入胜、充满活力，让观众感觉就像坐在音乐会或比赛的前排一样。然而，他们在为大型体育广播公司特纳体育公司发展时遇到了重大障碍。任务是开发一项功能，允许观众在观看比赛时通过聊天实时创建和分享他们的篮球支架。特纳体育希望让观众参与并留在应用程序中，这样观众就不会使用第三方消息服务。然而，LiveLike 之前的聊天 API 提供商的硬性并发限制只有几千个用户，这不足以应对直播活动中不断变化的观众规模。
关于客户
LiveLike 是一家总部位于纽约的科技公司，致力于以虚拟方式捕捉现场活动的欢乐感和社区感。它们为广播公司、体育协会和其他现场活动公司提供了一个平台，以构建定制的沉浸式体验，让观众能够实时观看、聊天和相互联系。他们的平台为客户提供实时反应和表情符号以及直接聊天、群聊，甚至更大的观众聊天，使主持人和主播能够与观众互动。 LiveLike 还允许广播公司按计划或响应关键时刻（例如进球或达阵）推出自定义内容交互，例如琐事、促销和民意调查。
解决方案
LiveLike 转向 PubNub 来克服并发限制挑战。该团队之前有使用 PubNub 的经验，并且知道它可以支持任意数量的用户和消息。在与 Turner Sports 发布平台之前几个月，他们转向了 PubNub，并且能够毫不拖延地构建引人入胜的聊天体验。借助 PubNub，LiveLike 可以轻松构建直接聊天、群聊和更多观众聊天，使主持人可以直接与观众互动，而一切都没有限制和上限。除了克服并发限制之外，PubNub 还帮助 LiveLike 避免延迟问题，确保其整个平台实时运行。这使得 LiveLike 的客户能够创建和推送不同的内容模块（例如民意调查、测验和问答），以响应当前的活动，从而增强社区意识和观众的参与度。此外，PubNub 使 LiveLike 能够更快地推出功能，而无需牺牲自定义功能，从而显着缩短了开发时间。
运营影响
数量效益
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