Looker provides up-to-the-minute analytics to drive the success of the Kiip mobile rewards network

• 分析与建模 - 实时分析

• 电信

• 销售与市场营销

• 实时定位系统 (RTLS)

• 数据科学服务

Kiip, a mobile rewards network, needed to monitor large amounts of dynamic data about app users and their in-app activities. The company's success depends on their ability to target audiences with prizes at specific moments within the app environment. Accurate data on user demographics, reward redemption patterns, and other consumer behaviors enables them to provide app users with an enjoyable experience, which results in strong advertising performance. However, the makeup of those users can shift dramatically as mobile apps rise and fall in popularity. At the same time, different apps appeal to different types of users, and the nature of user activity within an app may also change due to variables such as time of day, app promotions, and external events. Prior to working with Looker, Kiip faced several challenges on the data analytics front. Each time the business team wanted detailed information, they had to formulate a request, send it to a data analyst, and wait for a report to answer their questions. This meant that the company’s analytics team was over-burdened with query-writing and report management, instead of focusing their talent on growth initiatives and innovations around data. And because Kiip had no central data repository, the company also found that shared information wasn’t consistent across all office locations.

Kiip is a mobile rewards network that delivers real and virtual prizes to consumers. Many of the world’s largest brands rely on the Kiip rewards network to deliver these prizes. Mobile app providers join the network, and Kiip sells rewards-based ads against those apps. The company’s success depends on their ability to target audiences with prizes at specific moments within the app environment. For example, an advertiser might brand an achievement by offering a virtual prize or a real product discount, or sponsor an in-app competition to drive brand engagement. Kiip’s business development team relies on the Looker data discovery platform for real-time information on the company’s entire network of mobile apps.

Kiip chose to partner with Looker for one reason. The company wanted a BI platform that could provide critical insights—such as the demographic breakdown of different apps in the reward network, engagement rates broken down by campaign and application, and detailed cohort analyses of reward redeemers—and surface them quickly and accurately. Now, data analytics are exported automatically from the Looker platform onto a Google Drive in the cloud. Employees at any location can access consistent, up-to-the-minute information, empowering business users to identify network trends and optimize ad campaigns without unnecessary burden on the Kiip data team. With the Looker platform, anyone at Kiip can have access to the information they need. Data analytics are shared easily across the organization, and employees can dig deeper into the data to support business development and campaign optimization efforts.

• Business users are empowered to make decisions based on up-to-the-minute data, boosting operational and marketing performance.
• Employees at Kiip can have access to the information they need. Data analytics are shared easily across the organization, and employees can dig deeper into the data to support business development and campaign optimization efforts.
• Employees at Kiip have also noticed that Looker helps them recognize dynamic shifts in user demographics and activity—enabling them to reallocate business development resources more quickly.