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Mad Giant Brewery's Successful Transition to Home Delivery with GetSwift
技术
- 网络与连接 - 网关
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 包装
- 运输
适用功能
- 物流运输
- 采购
用例
- 最后一英里交付
- 零售店自动化
挑战
Mad Giant Brewery 是一家位于南非约翰内斯堡的屡获殊荣的啤酒生产商,由于 COVID-19 大流行,面临着重大挑战。该国实施了两项单独的酒精禁令,导致该啤酒厂数月没有收入。该啤酒厂的传统商业模式(包括在酒吧销售啤酒并向南非各地的酒吧供应啤酒)受到了严重影响,因为人们不再光顾这些场所。这家以快节奏和创新方法而闻名的啤酒厂需要找到一种新的方式来接触客户并维持其收入来源。南非对家庭酒类配送日益增长的兴趣提供了一个机会,但啤酒厂需要一个可靠且高效的平台来管理这种新的业务模式。
关于客户
Mad Giant Brewery 是一家南非啤酒厂,由酿酒师 Eben Uys 于 2014 年创立。该啤酒厂很快搬到了约翰内斯堡,并于 2018 年荣获非洲最佳啤酒奖。该啤酒厂以其创新方法和快节奏而闻名,生产屡获殊荣的啤酒在他们的酒吧和南非各地的酒吧里都可以买到。该啤酒厂对环境可持续性做出了坚定的承诺,他们决定在送货上门服务中使用环保、无塑料包装就证明了这一点。尽管面临新冠肺炎 (COVID-19) 大流行以及随后南非的禁酒令带来的挑战,该啤酒厂通过成功过渡到送货上门模式,展现出了韧性和适应性。
解决方案
为了应对这一挑战,Mad Giant Brewery 于 2020 年 8 月与 GetSwift 合作推出了完整的端到端数字订购和配送路由平台。这个平台允许啤酒厂将啤酒直接送到顾客家中。该啤酒厂决定以环保、无塑料包装出售啤酒,并按箱(12 瓶)出售。在线商店允许顾客混合搭配他们的啤酒,点击购买,然后订单将自动添加到 Mad Giant 司机的优化送货路线中。 GetSwift 平台还提供了一些功能,使啤酒厂能够为退回瓶子的客户提供信用,这一细节对于啤酒厂对环境可持续发展的承诺非常重要。该平台还提供了一套营销工具来增加订单规模并留住客户。
运营影响
数量效益
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