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Infobip > 实例探究 > Mahindra Auto:利用 WhatsApp 提高运营效率
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Mahindra Auto: Boosting Operational Efficiency by 30% with WhatsApp

技术
  • 网络与连接 - 5G
  • 传感器 - 自动驾驶传感器
适用行业
  • 汽车
适用功能
  • 采购
  • 销售与市场营销
用例
  • 智能停车
  • 车辆到基础设施 (V2I)
挑战
Mahindra Auto 汽车经销商必须经历漫长的过程才能获取有助于买家选择合适汽车并完成购买的信息,这导致了他们的挫败感。
关于客户
马恒达汽车公司是印度最大的汽车制造商和世界最大的拖拉机制造商。他们在全球拥有 55 家制造工厂,生产一系列车辆,包括 SUV、皮卡、电动汽车、卡车和公共汽车。
解决方案
Mahindra Auto 将 WhatsApp 作为其汽车经销商的新沟通渠道,将其与公司现有的聊天机器人同步,以提供实时信息并生成包含特定信息的 PDF。
运营影响
  • The implementation of WhatsApp as a new communication channel brought immediate improvements to Mahindra Auto. The self-service model has relieved pressure from office executives as car dealers can now get information on their own, especially during the pandemic. This has improved inventory and funds planning for car dealers. The company is also satisfied with the fast development and deployment of the solution and is happy to have a scalable solution that can meet changing behaviors and needs. Mahindra Auto looks forward to using new features and channels in the future.
数量效益
  • 30% increase in operational efficiency
  • Reduced operational workforce efforts by 30% across all offices
  • Implementation of WhatsApp Business API within 24 hours

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