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McLaren Racing Accelerates Content Delivery with Smartsheet and Brandfolder
技术
- 分析与建模 - 计算机视觉软件
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 运输
适用功能
- 物流运输
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 智能抵押品管理
服务
- 系统集成
挑战
迈凯伦赛车是一级方程式赛车行业的知名品牌,在管理并向其粉丝和合作伙伴提供比赛日内容方面面临着重大挑战。由于赛车速度高达 350 公里/小时,每次赛事都会拍摄数千张照片来捕捉关键时刻。迈凯伦赛车的内容团队的任务是上传、编目和分发每场比赛的视频片段。然而,所有资产管理任务都是手动的,这减慢了营销运营并影响了合作伙伴的计划。为特定利益相关者审核、排序图像并将图像上传到合作伙伴文件夹的手动过程有时需要几天的时间。迈凯伦图像档案的庞大规模进一步加剧了这一挑战。
关于客户
迈凯伦车队是一支世界知名的赛车队,以参加高速一级方程式比赛而闻名。该组织致力于为车迷提供每场比赛的迷人图像和镜头,让他们即使在引擎冷却后也能重温关键时刻并保持兴奋。迈凯伦赛车与四个赛车系列赛的 50 多个合作伙伴合作,其业务遍及全球。该组织属于中端市场类别,员工规模从 200 人到 1999 人不等。它从事现场娱乐、旅游和酒店业。
解决方案
为了克服这一挑战,迈凯伦赛车与 Smartsheet 合作实施了数字资产管理平台 Brandfolder。该平台提供了集中式解决方案,可加速向四个赛车系列赛的 50 多个合作伙伴交付内容。 Brandfolder 使用基于人工智能的图像识别技术,可以更有效地进行内容标记。因此,资产可以更快地分组和标记,使合作伙伴能够快速访问它们并在需要时共享它们。基于人工智能的自动化还帮助迈凯伦赛车的内容团队每周节省工作时间。营销团队成员使用 Brandfolder 作为内容的真实来源,在手机上捕获图像并实时上传并与团队其他成员共享。
运营影响
数量效益
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