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Merck KGaA: Cloud-based social business solution used to inspire collaboration and innovation
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 药品
- 化学品
适用功能
- 产品研发
用例
- 协作机器人
- 预测性维护
服务
- 云规划/设计/实施服务
挑战
默克集团是一家总部位于德国的全球制药和化学公司,需要促进创新以保持竞争力。该公司需要通过整合员工广泛分布且职能各异的能力来充分利用员工的集体智慧。该公司寻求一种切实可行的方法来激励员工使用社交业务技术来分享观察、知识和专业知识。
关于客户
默克集团成立于 1668 年,总部位于德国达姆施塔特,是全球历史最悠久的制药和化学公司,除美国外,在全球以默克品牌运营,在美国,默克集团以伊曼纽尔默克达姆施塔特 (EMD) 品牌运营。该公司在 66 个国家/地区拥有超过 40,000 名员工,2014 年营收达 115 亿欧元。该公司是制药和化学行业的全球领导者,高度重视创新和协作。
解决方案
默克公司采用了社交业务解决方案,使其能够举办为期四天的虚拟头脑风暴活动,全公司 400 多名员工都参与其中。受邀者参加了四个主持小组的讨论,这些小组鼓励公司一些最具前瞻性的员工参与动态团队合作,成为创建动态特定领域知识源的推动者。该解决方案支持 400 名参与者在 80 多个小时的在线讨论和构思期间进行活跃的协作,参与率为 59%。
运营影响
数量效益
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