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Locance > 实例探究 > mobileStorm Customer Engagement Optimized by Mobile Network Location

mobileStorm Customer Engagement Optimized by Mobile Network Location

技术

分析与建模 - 实时分析
平台即服务 (PaaS) - 连接平台

适用行业

电信

适用功能

商业运营
销售与市场营销

用例

地理围栏
实时定位系统 (RTLS)

服务

云规划/设计/实施服务
系统集成

挑战

mobileStorm Inc., a mobile communications and email marketing company, was working with businesses in the casino and gaming industries. These customers were interested in a solution that delivered timely entertainment offers and specials to patrons via text messages. The messages also needed to target patrons who were still within property boundaries or in certain areas nearby to encourage repeat business. However, mobileStorm faced a challenge in delivering these messages without first pinpointing the location of the patrons. In this scenario, location context was critical to ensuring the patrons received the right message at the right time.

关于客户

mobileStorm Inc. is a mobile communications and email marketing company that provides a cloud-based Mobile Experience Management (MXM) platform. This platform enables customers to develop, send, and analyze multichannel campaigns via email, SMS, push, and in-app messaging. The company works with customers to create interactive messaging workflows that deliver catered communications to specific audiences when they are most receptive. As mobile device adoption continues to grow exponentially, the environment for businesses involved in mobile messaging is extremely competitive. In its ongoing efforts to innovate, mobileStorm began working with businesses involved in casinos and gaming as these industries have openly embraced mobile technologies.

解决方案

mobileStorm chose LocationSmart’s cross-carrier network location service for its expansive reach, secure carrier connections, and real-time reporting capabilities. This service is available via LocationSmart’s cloud-based platform, which provides comprehensive location, messaging, geofencing, and consent management services. It also provides coverage for 95 percent of U.S. mobile subscribers due to LocationSmart’s strong relationships with wireless carriers. mobileStorm utilizes carrier network location services to obtain lat/long coordinates for mobile devices opted into receive timely offers. This allows mobileStorm customers to pinpoint user location and use this data to test, measure, and optimize message scheduling so recipients receive communications when they are most likely to act. Integrating LocationSmart’s services enabled mobileStorm’s casino clients to send easily redeemable targeted offers to players who were on or near their casino or were on a competitor’s property.

运营影响

mobileStorm expanded the capabilities of its Mobile Experience Management (MXM) platform by adding location intelligence. This additional layer of location data enabled mobileStorm to provide a clearer picture of user behavior and the new insights allowed the company to deliver enhanced targeting, measurement, and reporting options for customers’ mobile communications campaigns.
With technical guidance from LocationSmart to make asyncronous requests, mobileStorm was also able to optimize campaign delivery.
After implementing LocationSmart’s cross-carrier network location service, mobileStorm’s casino and gaming customers reported higher enduser satisfaction and significantly lower opt out rates.

数量效益

Campaign deliveries for 3,000 users or more once took 2-3 hours and now take 5-10 minutes
Opt-out rates have dropped by approximately 72 percent per campaign