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Infobip > 实例探究 > Mutua Madrileña:通过 WhatsApp 虚拟助手增强客户体验
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Mutua Madrileña: Enhancing Customer Experience with WhatsApp Virtual Assistant

技术
  • 基础设施即服务 (IaaS) - 虚拟私有云
  • 可穿戴设备 - 虚拟现实(VR)眼镜/耳机/控制器
适用行业
  • 汽车
  • 金融与保险
适用功能
  • 销售与市场营销
用例
  • 基于使用的保险
挑战
Mutua Madrileña 在全国拥有数十万客户,由于用户群不断增长,并且需要让客服人员腾出时间来处理更复杂的查询,因此希望通过数字渠道(尤其是 WhatsApp)接触并支持客户。
关于客户
Mutua Madrileña 是西班牙最大的保险公司之一,为超过 200 万客户提供服务。他们提供人寿、汽车、健康和事故保险,以及养老金和投资基金。他们的使命是简化保险索赔,让您高枕无忧。
解决方案
Mutua Madrileña 在 Infobip 的帮助下将 WhatsApp Business 集成到其现有系统中。 WhatsApp 聊天机器人可以处理各种主题的多个对话工作流程,包括索赔、发票、事故、汽车索赔、忠诚计划和忠诚客户折扣。
运营影响
  • The integration of WhatsApp Business into Mutua Madrileña's existing systems resulted in improved customer experience and higher engagement across the board. The company was able to bring a brand-new channel to market in just three months. The service has been well-received by customers, as indicated by the high levels of channel re-use and NPS scores. The WhatsApp virtual assistant has become a favorite among customers, who use the channel to quickly address any queries or questions. As the service evolves, Mutua Madrileña plans to add more content to the channel based on customer needs. Future plans for the channel include requesting roadside assistance via WhatsApp automation, where Mutua Madrileña would then dispatch help as soon as possible.
数量效益
  • Over 150,000 customers served through the WhatsApp virtual assistant
  • Managed over 486,000 interactions
  • Delivered a 90% success ratio in handling customer inquiries

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