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NBN’s Transformation: From Data Prep to Advanced Analytics
技术
- 分析与建模 - 大数据分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 设备与机械
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 虚拟原型与产品测试
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
面临的挑战是 NBN 的分析团队将大部分时间花在数据准备和整理上，这使得他们向利益相关者提供见解的时间有限。这导致分析师感到沮丧，并且难以管理利益相关者的期望。
关于客户
NBN 是澳大利亚政府所有的组织，提供宽带网络服务。他们希望将分析团队从花费 80% 的时间用于数据准备转变为将 80% 的时间用于分析。他们的目标是成为数据基础卓越中心 (CoE)。
解决方案
NBN 实施了一个专注于数据架构、建模、数据摄取以及数据管理和治理的解决方案。他们与 NBN 首席数据办公室合作，确保遵循最佳实践。他们还委托建立了营销组合和归因模型，并集中了该模型中的数据。他们将该解决方案命名为 Nexus，旨在连接多个数据点。
运营影响
数量效益
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