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NuNotions: Revolutionizing Beauty Product Reviews with IoT
技术
- 网络与连接 - 射频识别
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 水泥
适用功能
- 采购
- 销售与市场营销
用例
- 楼宇自动化与控制
服务
- 培训
挑战
美容和个人护理行业历来对有色人种，尤其是非裔美国人的服务不足。现有的评论平台往往无法考虑头发质地、痤疮和衰老等身体特征，而这些是选择个人护理产品时的关键因素。产品评论缺乏包容性和个性化会导致不知情的决策、信息差距以及在不合适的产品上浪费金钱。 NuNotions 的创始人 Marjai Roberts 在尝试寻找适合头发的天然产品时亲身经历了这个问题。她意识到需要一个可以根据个人身体特征提供产品评论的平台，以帮助消费者做出明智的决定。
关于客户
NuNotions 的目标客户是美容和个人护理产品的消费者，这些消费者历来受到该行业的服务不足，尤其是有色人种。由于缺乏考虑到他们独特的身体特征的个性化和包容性评论，这些消费者往往很难找到合适的产品。 NuNotions 还为中端美容影响者、小型企业和直接面向消费者 (DTC) 品牌提供平台，帮助他们推动销售。该应用程序目前处于公开测试阶段，并正在逐渐推动新的注册，这表明用户群正在不断增长。
解决方案
NuNotions 是一款基于 Bubble 构建的应用程序，通过根据用户的身体特征提供个性化的产品评论来应对这一挑战。该应用程序的功能类似于 Yelp，但适用于个人护理产品。注册后，用户选择他们的“NuNo8”特征，包括肤色、皮肤类型、发质、头发类型、头发孔隙度、头发颜色、眼睛颜色和皮肤/头发状况。这些特征允许用户过滤评论、与同行联系、撰写评论并跟踪他们最喜欢的产品。该应用程序还让消费者了解新的包容性美容品牌。 Marjai Roberts 拥有营销、广告销售和业务开发方面的背景，她利用 Bubble 的无代码平台构建了 NuNotions。 Bubble 易于使用且全面的功能使她能够创建最小可行产品 (MVP) 来测试市场是否适合她的概念。
运营影响
数量效益
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