下载PDF
Optimizely Sees Results With Funnel-Stage Remarketing
技术
- 分析与建模 - 实时分析
适用行业
- Software
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
挑战
Optimizely 是一家领先的在线 A/B 测试和体验优化平台，该公司正在寻找一种数据驱动的解决方案，以提供丰富的用户洞察并重新吸引用户。该公司希望根据客户与品牌关系的阶段显示定制信息，以期将他们推进到客户旅程的下一步。挑战在于找到一种精细而简单的方法，使用 Google AdWords 原生的数据驱动分析平台，在销售渠道的特定点向访问者进行再营销。
关于客户
Optimizely 是一家领先的在线 A/B 测试和体验优化平台，总部位于加利福尼亚州旧金山。该公司为客户提供创新的数据驱动营销解决方案。Optimizely 拥有超过 8,000 名客户和 70 亿次优化体验，是在线测试和优化领域的主要参与者。该公司的目标是提供丰富的用户洞察，并通过根据客户与品牌的关系阶段显示定制信息来吸引用户回头。
解决方案
Optimizely 转向 Google Analytics Premium 进行再营销。第一步是使用 Google Analytics 创建虚拟页面浏览量，将用户划分为不同的销售漏斗阶段。这样，Optimizely 就可以围绕销售漏斗的不同阶段创建再营销列表。创建再营销列表后，在 AdWords 中创建自定义组合列表。这样，Optimizely 就可以识别已创建帐户但尚未成为付费客户的访问者。确定客户的漏斗阶段后，Optimizely 会向该组展示广告，鼓励他们参与演示或观看免费网络研讨会，最终重新吸引他们迈出转化路径的下一步。因此，几乎每条再营销信息都具有信息性、定制性和相关性。
运营影响
数量效益
相关案例.
Case Study
Factor-y S.r.l. – Establishes a cost-effective, security-rich development environment with SoftLayer technology
Factor-y S.r.l., a web portal developer, was faced with the challenge of migrating its development infrastructure to a reliable cloud services provider with highly responsive technical support. The company needed a solution that would not only provide a secure and reliable environment but also support its expansion by providing resources to create and deliver innovative offerings.
Case Study
Darwin Ecosystem: Accelerating discovery and insight through cutting-edge big data and cognitive technologies
Darwin Ecosystem was founded with a unique vision of harnessing chaos theory mathematics to uncover previously hidden connections in unstructured data. The company’s algorithms can look at all the data generated by any source (such as news, RSS feeds and Twitter), and analyze how a specific set of concepts within that data are evolving over time. This is particularly valuable in situations such as business and competitive intelligence, social research, brand monitoring, legal discovery, risk mitigation and even law enforcement. A common problem in these areas is that a regular web search will only turn up the all-time most popular answers to a given question – but what the expert researcher is actually interested in is the moment-tomoment evolution of the data available on that topic. Darwin’s algorithm is computationally intensive, and the sources of data it correlates can be vast. To bring its benefits to a larger commercial audience, Darwin needed to find a way to make it scale.
Case Study
Zend accelerates, simplifies PHP development
Zend Technologies, a major contributor to the PHP open source community, needed to keep pace with emerging trends such as mobility, agile development, application lifecycle management and continuous delivery. The company needed to provide the right tools to the worldwide community of PHP developers. The challenge was to support enterprise-class capabilities from end to end, including mobile, compliance and security. The pace of business required developers to show results fast across a variety of devices without compromising quality or security.
Case Study
Delivering modern data protection with cloud scale backup from Cobalt Iron and IBM
Organizations are struggling to modernize their legacy data protection environments in the face of growing demands around new infrastructure, new applications, and budget consolidation. Virtualization and modern application development processes have significantly outgrown legacy backup architectures. In response, infrastructure teams have created multiple backup solution types to handle the varying SLAs (performance, scale, cost) required by their business sponsors. However, the sheer number and variety of solutions in this uncontrolled expansion creates huge amounts of work, threatening to overwhelm the IT team in many organizations. Today, developers may add new applications and virtual server instances by the hundreds per day without accounting for the restrictions of the existing backup infrastructure. They leverage the cloud for immediate compute and storage resources, yet rarely communicate succinctly with corporate IT to ensure that the appropriate data protection services are in place.
Case Study
Achieving near limitless scalability and flexibility with data in the cloud
Web-based publishing platform SpaceCraft found that as its client base grew, it was spending an increasing amount of time managing its databases, distracting its focus from product innovation. As its user base rapidly expanded, data volumes at SpaceCraft began to rise dramatically. Along with their main focus on maintaining and further developing a great platform for web publishing, the SpaceCraft team had the added pressure of managing the increasing quantities of data while ensuring ongoing high performance for clients.
Case Study
nViso SA – Delivers emotion recognition solutions worldwide with a scalable SoftLayer hosting solution
nViso SA, a company that provides emotion recognition solutions, was in need of a high-performance cloud hosting infrastructure. The company wanted to extend its services to a global customer base. The challenge was to find a solution that could handle the demands of their growing customer base and the need for high performance and reliability.
