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MoEngage > 实例探究 > OYO 通过 AI 优化将推送通知点击率提高 15%
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OYO Boosts Push Notification CTR by 15% Using AI Optimization

技术
  • 分析与建模 - 机器学习
  • 分析与建模 - 实时分析
适用行业
  • 消费品
  • 设备与机械
适用功能
  • 物流运输
  • 质量保证
用例
  • 实验自动化
  • 最后一英里交付
服务
  • 测试与认证
挑战
OYO 希望最大限度地发挥客户互动的影响并提高营销活动中的点击率 (CTR)。
关于客户
OYO 是一个为企业家和小型企业提供酒店和住宅的全球平台。他们在超过 35 个国家经营超过 157,000 家酒店和家居店面。
解决方案
OYO 采用了 MoEngage 的 Sherpa(一种机器学习引擎)来实时优化营销活动并预测效果最佳的消息变体。他们使用 Sherpa 的内容优化功能来触发营销活动,并针对特定客户群运行不同的内容变体。
运营影响
  • The implementation of Sherpa has not only led to a significant increase in OYO's CTR but also helped in identifying the best-performing campaigns. For instance, OYO observed the campaign variants with mystery elements (message variants not disclosing the discount amount) performing much better than the other campaigns. This understanding of what works well and what doesn’t will go a long way in creating effective, engagement campaigns for customers. Moreover, the use of Sherpa's content optimization capabilities has eliminated the need for manual intervention in setting up and optimizing campaigns, saving significant time and effort for the team. The machine learning-based feature has also enabled the team to predict the message variation with the highest interaction and send it to customers to maximize engagement.

数量效益
  • Steady increase in the quarter-on-quarter clicks with an absolute improvement being 15% in Q3, 2021

  • Identification of best-performing campaigns, leading to more effective and engaging campaigns

  • Real-time optimization of campaigns, saving time and manual effort

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