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OYO Boosts Push Notification CTR by 15% Using AI Optimization
技术
- 分析与建模 - 机器学习
- 分析与建模 - 实时分析
适用行业
- 消费品
- 设备与机械
适用功能
- 物流运输
- 质量保证
用例
- 实验自动化
- 最后一英里交付
服务
- 测试与认证
挑战
OYO 希望最大限度地发挥客户互动的影响并提高营销活动中的点击率 (CTR)。
关于客户
OYO 是一个为企业家和小型企业提供酒店和住宅的全球平台。他们在超过 35 个国家经营超过 157,000 家酒店和家居店面。
解决方案
OYO 采用了 MoEngage 的 Sherpa（一种机器学习引擎）来实时优化营销活动并预测效果最佳的消息变体。他们使用 Sherpa 的内容优化功能来触发营销活动，并针对特定客户群运行不同的内容变体。
运营影响
数量效益
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