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OYO Enhances Push Notification Delivery by 44% with MoEngage
技术
- 网络安全和隐私 - 入侵检测
- 网络与连接 - 5G
适用行业
- 设备与机械
- 运输
适用功能
- 物流运输
用例
- 最后一英里交付
- 泄漏与洪水监测
挑战
OYO 是一家技术驱动型酒店公司，致力于通过各种渠道（包括推送通知）发送个性化酒店推荐和价格优惠，为用户提供无缝体验。然而，他们在小米设备等中国 OEM 设备上的推送通知发送率方面面临重大挑战，OYO 用户使用这些设备的比例为 17-20%。活跃用户的交付率低于 30%，随着小米设备的采用不断增长，这是一个重大问题。 OYO 需要找到一种解决方案来提高这些设备的交付率并增强其市场可扩展性。他们还旨在个性化酒店推荐，以增加用户与相关沟通的互动。
关于客户
OYO Hotels and Homes 是一家成立于 2013 年的酒店初创公司，现已成为全球领先的连锁酒店和民宿。 OYO 在 80 个国家的 800 多个城市开展业务，包括美国、欧洲、英国、印度、中东、东南亚和日本。作为一家技术驱动的酒店公司，OYO 致力于通过各种渠道（包括推送通知）发送个性化酒店推荐和价格优惠，为用户提供无缝体验。
解决方案
为了应对这些挑战，OYO 与 MoEngage 合作，采用智能触发推送通知，根据用户的应用使用情况向用户发送优惠和折扣。他们使用 MoEngage 的 DPM 功能根据用户操作和行为定制通信。借助 MoEngage Push Amplification，OYO 将小米设备的递送率提高了 44%，整体活动通知递送量增加了 25%。通过提供独特的后备机制，即使 FCM 失败，该功能也允许该品牌向拥有小米或任何其他中国智能手机的用户发送推送通知。推送通知发出后，OYO 使用 MoEngage 的动态产品消息传递 (DPM) 来利用活跃用户和休眠用户的搜索和预订历史记录来吸引活跃用户和休眠用户，从而在正确的时间提供正确的消息。
运营影响
数量效益
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