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Appier > 实例探究 > 提高转化率和参与度:AIQUA 如何改变 SK Rent-a-Car 的营销方式
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Personalized Marketing Boosts Conversion for SK Rent-a-Car

技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 传感器 - 自动驾驶传感器
适用行业
  • 汽车
适用功能
  • 销售与市场营销
用例
  • 智能停车
  • 车辆到基础设施 (V2I)
挑战
由于申请过程漫长,SK Rent-a-Car 在推动转化方面面临困难,且跳出率较高。
关于客户
SK Rent-a-Car 是韩国知名的长期汽车租赁公司,专注于为客户提供个性化体验。
解决方案
SK Rent-a-Car 实施了 Appier 的 AIQUA 解决方案,这是一个个性化参与的一站式平台,旨在应对这些挑战。
运营影响
  • The implementation of Appier's AIQUA solution significantly improved SK Rent-a-Car's operational efficiency and customer engagement. The personalized marketing approach allowed the company to target customers more effectively, reducing the bounce rate and increasing the conversion rate. The ability to execute cross-channel campaigns effortlessly also enhanced the company's marketing capabilities. The real-time communication facilitated by AIQUA kept customers engaged, encouraging them to complete the application process and thereby increasing customer satisfaction.
数量效益
  • Increased conversion rate by 37%
  • Lowered website bounce rate by 11%

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