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Iris > 实例探究 > 将公交车候车亭改造成互动灯光和音响装置:Philips Hue 的体验式营销策略
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Philips Hue: Experiential Marketing Strategy in Australia

技术
  • 传感器 - 光学传感器
适用功能
  • 销售与市场营销
用例
  • 智能照明
服务
  • 系统集成
挑战
将飞利浦 Hue 互联照明系统连接到澳大利亚更广泛的受众
关于客户
飞利浦
解决方案
将纽敦的公交车候车亭改造成动态、互动的灯光和声音装置
运营影响
  • The experiential marketing strategy adopted by Philips Hue proved to be highly successful. By transforming a mundane bus shelter into an interactive light and sound installation, Philips was able to engage with a wider audience and showcase the innovative features of the Hue lighting system. The interactive nature of the installation allowed visitors to experience firsthand the versatility and practicality of the product, thereby enhancing its appeal. The strategy also generated significant buzz, as evidenced by the millions of impressions and thousands of engagements it achieved in just two weeks. Furthermore, the campaign's success was recognized by the Outdoor Media Association, further enhancing Philips Hue's reputation as an innovative and interactive lighting solution.
数量效益
  • Generated over 4 million impressions in 2 weeks
  • Achieved over 30,000 engagements in 2 weeks
  • Won the special build category at the Outdoor Media Association

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