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Pioneering Lead Generation with Conversational Messaging: A Case Study of Open Universities Australia
适用功能
- 产品研发
- 销售与市场营销
用例
- 对话机器人
- 时间敏感网络
挑战
- 提供全天候聊天机器人覆盖以瞄准国际受众并增加收入
- 希望增加准学生的切入点和渠道，以便更轻松地与教育聚合器互动
- 长期目标是增强自动化以匹配人工代理的价值
客户
澳大利亚开放大学 (OUA)
关于客户
Open Universities Australia是一家总部位于澳大利亚的在线高等教育机构。该组织以前被称为澳大利亚开放学习机构。主席是 Bruce S. Dowton 教授，首席执行官是 Stuart Elmslie。
解决方案
作为在线高等教育领域的领导者，OUA 拥有 13 家大学合作伙伴，为 350,000 名学生提供服务，并于 2016 年通过与 LivePerson 的合作开启了自动化之路。
为了解决他们的挑战，OUA 在过去两年中创建了自动化用例路线图。作为一项关键战略计划的一部分，OUA 与 LivePerson 合作，在 2017 年初推出了他们的第一个高等教育聊天机器人体验，旨在捕捉下班后的流量。这些发展成功地吸引了更广泛的潜在候选人，并增强了品牌平台的服务。
运营影响
数量效益
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