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Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 电信
适用功能
- 销售与市场营销
用例
- 需求计划与预测
- 补货预测
服务
- 数据科学服务
挑战
UPC Switzerland was facing several challenges in their marketing department. The manual collection of performance data from each campaign was time-consuming and prone to errors. There was no standardised approach to budget planning and forecasting, and the company was unable to efficiently connect data from different channels. This resulted in inconsistent and unreliable marketing reports.
关于客户
UPC Switzerland is a leading telecommunications company in Switzerland. They offer a wide range of services including internet, television, and mobile services. The company is committed to providing high-quality services to its customers and continuously seeks to improve its operations. One of the areas they identified for improvement was their marketing department, specifically in the area of data collection and reporting. The company was facing challenges in collecting performance data from each campaign and generating reliable marketing reports. The process was manual, time-consuming, and prone to errors.
解决方案
UPC Switzerland implemented Adverity, a data analytics and automated reporting solution. This provided them with insightful reports with individual key performance figures and interactive dashboards that could be automatically shared with colleagues and other stakeholders. The performance data from all marketing channels was automatically updated daily, ensuring consistent data sources that could be easily accessed by all employees. This solution not only automated the data acquisition process but also facilitated successful analysis through automated data analysis and individual KPIs.
运营影响
数量效益
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