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Iris > 实例探究 > 促进可持续的未来:2030 年美好生活
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Promoting Sustainable Living Through IoT: The Good Life 2030 Project

技术
  • 应用基础设施与中间件 - 事件驱动型应用
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
挑战
我们面临的挑战是创作能够促进可持续未来并展示 2030 年生活积极方面的内容。
关于客户
客户 Purpose Disruptors 是一家致力于利用广告业的力量促进可持续生活的组织。
解决方案
解决方案是制作一部名为“The Good Stuff”的短片,强调消费主义的负面影响,并强调体验和联系的重要性。
运营影响
  • The Good Life 2030 project successfully utilized the power of the advertising industry to promote a sustainable future. The short film 'The Good Stuff' effectively changed the public's perception of the year 2030, showing that a sustainable future is not something to fear, but something to look forward to. The film highlighted the benefits of a sustainable lifestyle, such as more time with family and friends, more self-connection, and more connection with nature. The project demonstrated the potential of advertising to not only promote products and services but also to inspire change and promote a better, more sustainable future.
数量效益
  • The film received coverage in 8 trade press pieces across all major titles.
  • The film garnered a total of 12,000 estimated views.
  • The live-streamed event of the film launch received over 2,000 views.

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