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Ralali's Intelligent Customer Engagement Reduces Cart Abandonment by 27%
适用行业
- 电子商务
适用功能
- 采购
用例
- 泄漏与洪水监测
挑战
Ralali 是印度尼西亚的一个 B2B 市场,其电子商务网站上的购物车被遗弃,面临着重大挑战。尽管拥有超过 100 万活跃用户,但他们注意到许多用户登陆了他们的产品和类别页面,但没有完成购买。我们面临的挑战是了解高放弃率背后的原因,并找到有效的方法来提高网站的转化率。他们的目标是通过减少购物车放弃来增加收入,并通过收集用户反馈来提高客户参与度。
关于客户
Ralali 是印度尼西亚领先的 B2B 市场,为许多批发企业提供简单的转售解决方案。 Ralali 每月有超过 100 万活跃用户使用其平台,充当供应商和企业之间的桥梁,在其网站上提供他们的产品,同时以最优惠的价格向客户提供有价值的批发产品。 Ralali 的目标是成为任何想要创业和拥有企业的人的一站式市场和解决方案提供商。
解决方案
Ralali 求助于 MoEngage Onsite Messaging 来解决他们的购物车遗弃问题。他们在客户放弃购物车的那一刻触发反馈请求,利用此反馈来了解消费者行为以及放弃购物车背后的原因。然后,他们使用智能触发电子邮件和网络推送来设计和管理多点触控活动,旨在吸引客户并鼓励他们完成购买。 Ralali 还实施了多渠道活动,以减少购物车放弃并提高转化率。他们根据投放页面对用户进行细分,并使用 MoEngage 创建多点触控营销活动。他们将推送通知配置为在购物车放弃 24 小时后自动触发,并为未对推送通知采取行动的客户安排电子邮件提醒。最后,他们发送了另一个推送通知,配置为在购物车放弃三天后触发。
运营影响
数量效益
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