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Zapier > 实例探究 > 使用 Zapier 解锁宝贵的客户数据并加快运营速度
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Reali's Rapid Growth and Enhanced Customer Experience through Zapier

适用行业
  • 建筑物
  • 设备与机械
适用功能
  • 采购
  • 销售与市场营销
挑战
Reali 是一家房地产初创公司,需要在快速变化的房地产市场中快速行动。他们需要解锁房地产经纪人寻找和销售房屋所需的关键客户数据。
关于客户
Reali 是一家房地产初创公司,通过向买家预先提供现金,让买家可以轻松地同时购买和出售房屋。他们在 15 个州经营贷款业务,在加利福尼亚州经营房地产业务,数百名员工遍布三大洲。
解决方案
Reali 使用 Zapier(一种无代码自动化工具)来连接其营销技术堆栈并解锁客户数据。他们使用 Zapier 的 webhooks 工具将几乎所有应用程序与其客户数据平台 Segment 连接起来。他们还使用 Zapier 来自动化开放日留言簿体验的工作流程。
运营影响
  • The implementation of Zapier has significantly improved Reali's operational efficiency. The automation tool has enabled the company to move fast without burdening its engineering teams. It has also provided the flexibility to build workflows that meet Reali's unique needs. The automated workflows powered by Zapier have made agents more responsive, allowing them to connect more readily with all visitors during an open house and follow up more consistently afterward. This has resulted in a smooth and enjoyable open house experience that's more likely to result in a transaction. Furthermore, Zapier has allowed Reali to develop and iterate on a process multiple times in a week, or even a day, which is dramatically faster than asking a software engineering team to update and push code changes.

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