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Revamping Online Banking Experience: A Case Study on Mechanics Bank
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 金融与保险
- 电信
适用功能
- 产品研发
用例
- 运动预测
服务
- 系统集成
挑战
Mechanics Bank 是一家拥有百年历史、为当地企业和家庭提供服务的丰富历史的机构，现在正面临着重大挑战。尽管他们的传统银行业务表现出色，但他们的网上银行服务却达不到标准。该银行的在线平台缺乏用户友好的设计，并且不具备移动响应能力，考虑到移动客户数量的不断增加，这是一个重大缺陷。该银行需要一个能够提供一系列服务的平台，例如移动银行、ATM 和分行定位器、贷款申请和账户状态更新。面临的挑战是创建一种新颖、易于使用的设计，该设计将具有移动响应能力并能够提供全面的银行服务。
关于客户
Mechanics Bank 是一家拥有百年历史的银行机构，始于第三大道和麦克唐纳大道拐角处的一家小店面。该银行得名于它与当时里士满最大的两家雇主标准石油公司和圣达菲铁路公司的工人的协会。在当地商人兼银行家 EM Downer 的领导下，该银行度过了大萧条和两次世界大战，并与湾区同步发展和繁荣。它长期致力于建立持久的关系，丰富当地生活和社区，推动当地经济增长，并每天超越客户的期望。
解决方案
专业设计公司Clarity应运而生，以应对这一挑战。他们首先将银行的历史和品牌元素融入到设计中。构建了一个干净而强大的大型菜单，使用户可以轻松找到他们想要的内容。该解决方案还包括强大的搜索引擎、大量信息页面、简洁的导航以及与 ATM/分行定位器 API 的集成。该设计还包括公司简介和历史。使用的前端CMS是DNN的Evoq Professional，并使用HTML5、CSS3和Modernizr来创建响应式模板。使用的其他技术包括 Clarity Connect、JavaScript、JQuery、Telerik 控件以及各种 DNN 模块，如 XMod Pro、Easy DNN News、Rotator 和 Gallery。
运营影响
数量效益
相关案例.
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