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iCIMS > 实例探究 > 提升求职者体验:PetSmart 招聘网站更新
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Revamping PetSmart's Career Site: A Case Study on Enhanced Candidate Engagement

用例
  • 交通监控
  • 交通模拟
挑战
PetSmart 希望改善与求职者的沟通并了解他们的需求。
关于客户
PetSmart 是最大的专业宠物零售商,希望提升其就业品牌并吸引更多合格的求职者。
解决方案
PetSmart 与 iCIMS 合作伙伴 Shaker Recruitment Marketing 合作,以丰富的故事讲述和个性化内容改造其招聘网站。
运营影响
  • The revamp of PetSmart's career site led to significant operational improvements. The company saw an increase in traffic to its career site, indicating a higher level of interest among potential job candidates. Candidates also started doing more research before applying, suggesting that they were more invested in the roles they were applying for. Although the number of applicants per role decreased, the quality of applicants improved significantly. Those who did apply were much more qualified, leading to faster hiring. This not only improved the efficiency of the hiring process but also ensured that the company was attracting the right talent.

数量效益
  • Boosted its engagement rate by over 60%

  • Decreased its bounce rate by 8%

  • Increased career site traffic month-over-month by an average of 8%

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