下载PDF
Iris > 实例探究 > 重振忠诚度:MINI 友谊服务如何赢回客户
Iris Logo

Revitalizing Customer Loyalty for BMW/MINI Dealers Through IoT

适用行业
  • 汽车
挑战
MFS 面临的挑战是,汽车老化得越多,车主的忠诚度就越低。车主们错误地认为原装零件和 MINI 服务是更昂贵的选择,因此转向独立的汽车修理店和服务连锁店。
关于客户
客户是 MINI,特别是使用 4 年以上的 MINI 汽车的车主,他们正在转向独立的汽车修理店和服务连锁店。
解决方案
为了解决这个问题,我们发起了一项活动,旨在传达原厂 MINI 零件和服务不仅是每位车主心爱的 Mini 值得拥有的,而且绝不更昂贵。该活动涉及德国 MINI 经销商,包括户外海报、促销、在线交流、对话元素和 360 度服务视频。
运营影响
  • The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the comprehensive campaign would have helped in changing the perception of MINI owners and increasing their loyalty towards the brand. The use of various communication channels like outdoor posters, promotions, online communication, and dialogue elements would have ensured a wide reach of the campaign. The '360-degree Service' video, which was a highlight of the campaign, would have helped in engaging the customers and communicating the value and affordability of original MINI parts and service in a unique and effective way.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.