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Revitalizing Philips Hue's Brand Positioning Through IoT
技术
- 传感器 - 全球定位系统
- 传感器 - 光学传感器
用例
- 室内定位系统
- 智能照明
挑战
我们最大的挑战是如何使品牌人性化。当 Hue 在 2012 年首次推出时，它很有个性，但它开始变得技术性多于风度。事情变得复杂而混乱。那么我们如何让 Hue 变得简单易懂、更加人性化、平易近人呢？
关于客户
Philips Hue 任命 iris amsterdam 为其产品制定新的定位系列，并创建使其栩栩如生的内容。
解决方案
我们提出“开启生活”，因为我们相信照明不仅仅是照明。光有能力为每一刻设定心情，让您放松或为未来的一天充满活力。它可以让您感到安全、充满活力，甚至激发您的想象力，开始探索其无尽的组合。
运营影响
相关案例.
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