MoEngage > 实例探究 > 复活休眠的用户群：Wynk Music 如何利用洞察力主导的参与度

Reviving Dormant User Base: Wynk Music's Strategic Use of IoT

技术

挑战

受新冠肺炎疫情影响，音乐行业新音乐发行停滞，整个行业面临供应问题。这导致温克观察到客户中有大量的休眠行为。

关于客户

Airtel 的 Wynk Music 是印度最大的音乐和移动娱乐移动娱乐平台的所在地。 Wynk 拥有超过 1 亿的应用安装量，收录了 14 种语言的 1,500 万首歌曲，每月歌曲播放量超过 3 亿次。他们的受众主要由城市学生和年轻专业人士组成。

解决方案

然后，该团队使用 MoEngage 的洞察主导平台来识别这些休眠用户，确定他们喜欢的音乐选择，并使用推送通知活动严格推荐相同的音乐选择。

运营影响

The use of MoEngage's insights-led platform had a significant impact on Wynk Music's operations. The ability to identify dormant users and understand their music preferences allowed the company to launch a targeted and effective re-engagement campaign. This strategy not only revived a significant portion of their user base but also improved the overall user experience by providing personalized music recommendations. The success of this campaign demonstrates the power of data-driven insights in driving user engagement and personalizing the user experience.

数量效益

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