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Iris > 实例探究 > 提升赛车体验:Formula E 进攻模式创新
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Revolutionizing Formula E Racing with 'Attack Mode'

技术
  • 其他 - 电池
适用行业
  • 电网
适用功能
  • 产品研发
  • 销售与市场营销
挑战
Formula E 希望通过引入名为“攻击模式”的新强化系统来增强赛车体验并为第 5 赛季创造真正的危险。
关于客户
客户 Formula-E 是一家专注于电动汽车的赛车组织。他们希望为比赛引入一种新的兴奋和不可预测的元素。
解决方案
Iris 的创意和创新团队与 Formula E 的多学科团队一起开发了“攻击模式”——一种受《超级马里奥赛车》启发的强化系统。车手可以通过按下按钮并驾驶计时传感器来激活攻击模式,在比赛期间的有限时间内释放额外的 25 千瓦功率。
运营影响
  • The introduction of 'Attack Mode' significantly enhanced the Formula E racing experience. It added a new layer of drama and unpredictability to the races, which was a hit with the drivers, the media, and the crowd. The innovative solution not only maintained the interest of the existing audience but also attracted new followers, as evidenced by the significant year-on-year growth in TV audience and social followers. The success of 'Attack Mode' also earned Formula E the Silver Entertainment Cannes Lion for Innovative Use of Tech & Platforms in Sport. Overall, 'Attack Mode' has set a new standard for innovation in electric car racing.
数量效益
  • Won the Silver Entertainment Cannes Lion for Innovative Use of Tech & Platforms in Sport
  • 9 different winners over 13 races, making it the most exciting & unpredictable season ever
  • 24% YoY TV audience growth

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