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Iris > 实例探究 > 三星Hypercube:为乐迷打造沉浸式VR体验
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Samsung Hypercube: A Revolutionary VR Experience

技术
  • 分析与建模 - 虚拟和增强现实(AR/VR)软件
  • 可穿戴设备 - 虚拟现实(VR)眼镜/耳机/控制器
适用功能
  • 销售与市场营销
用例
  • 虚拟现实
挑战
三星希望在英国的各个音乐节上为乐迷打造身临其境的 VR 体验。
关于客户
目标客户是参加 Boardmasters、Glasgow Summer Session 和 Bestival 等音乐节的千禧一代音乐迷。观众还包括来自英国各地的媒体与会者。
解决方案
他们与一家公司合作创建了 Samsung Hypercube,这是由乐队 Biffy Clyro 主演的 VR 体验。 Hypercube 允许 50 人同时进入并体验 360 度 VR 体验,同时乐队表演他们的一首新曲目。
运营影响
  • The Samsung HYPERCUBE was a resounding success, providing a unique and immersive VR experience that engaged millennial music fans and showcased Samsung's latest technology. The experience was a first in the UK, setting a new standard for VR experiences. The HYPERCUBE not only provided an unforgettable experience for festival-goers but also served as a powerful marketing tool for Samsung, allowing the company to showcase its unique product ecosystem and encourage attendees to share their experiences. The success of the HYPERCUBE demonstrates the potential of VR technology as a tool for experiential marketing and engagement.
数量效益
  • Reached 130,000 festival goers over 4 weeks
  • Delivered 181,000 Samsung Gear VR experiences
  • Attracted 100+ media attendees from across the UK

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