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Iris > 实例探究 > 三星为 Z 世代赋能:品牌一致性和财务健康的案例研究
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Samsung's IoT Strategy for GenZ Financial Health

适用行业
  • 金融与保险
  • 电信
适用功能
  • 产品研发
用例
  • 租赁金融自动化
  • 视觉质量检测
挑战
三星希望为其所有针对城市 Z 世代受众的品牌作品带来视觉和色调的一致性。他们还希望建立与观众建立联系的合作伙伴关系,并展示三星技术和产品如何促进更好的财务健康和规划。
关于客户
三星,一家面向城市 Z 世代受众的科技公司。
解决方案
一种新颖、真实的视觉形象被开发出来,可以在所有渠道上发挥作用。创建了静态和动态资产的工具包和模板,供合作伙伴机构使用。与 Curve、eToro 和 Fiverr 建立了合作伙伴关系,帮助观众随时随地管理个人财务。
运营影响
  • Samsung's strategy resulted in a significant increase in brand consistency across all channels, effectively reaching the targeted GenZ audience. The partnership with Curve, eToro, and Fiverr not only helped in breaking down the barriers to managing personal finance for the GenZ audience but also showcased how Samsung's technology and products can facilitate better financial health and planning. The strategy led to a substantial increase in traffic to Samsung's website from the Members app, indicating a high level of engagement and interest from the target audience. The project also resulted in the creation of a large volume of content and partnership episodes, further expanding Samsung's reach and influence among the GenZ demographic.
数量效益
  • Delivered over 100 pieces of content as part of the toolkit
  • Created 21 partnership episodes
  • Generated 2.3 million impressions on partnership content

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