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Zapier > 实例探究 > 洛杉矶初创公司如何在三个月内构建和扩展圣诞老人视频聊天应用程序
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Scaling Santa: How Make Believe Labs Built a Successful Video Chat App

技术
  • 基础设施即服务 (IaaS) - 云数据库
  • 传感器 - 相机/视频系统
适用行业
  • 建筑物
  • 零售
适用功能
  • 采购
  • 产品研发
用例
  • 零售店自动化
  • 时间敏感网络
服务
  • 系统集成
  • 测试与认证
挑战
面临的挑战是创建一个提供与圣诞老人实时视频通话的应用程序,因为没有现有的应用程序可以大规模满足这一需求。
关于客户
该客户是 Make Believe Lab,这是一家成立四个月、由四人组成的初创公司,总部位于洛杉矶。
解决方案
解决方案是通过进行调查并与人们交谈来进行市场研究,以确定对此类应用程序的需求。他们还招募了真正有胡子的圣诞老人,并建立了一个与圣诞老人通话的排队系统。
运营影响
  • The 'Hello Santa' app was a success, both in terms of its reception and its operational efficiency. The app was able to handle a large volume of calls, thanks to the queuing system built by Make Believe Labs. The use of Zapier for automating customer support helped the small team manage their fast-growing user base effectively. The app was also able to deliver on its promise of providing a realistic and authentic Santa experience, which was the most important factor for parents. The positive response from users and the press coverage it received helped boost the app's popularity. The success of the 'Hello Santa' app has opened up new opportunities for Make Believe Labs, with plans to launch more apps featuring popular children's characters.

数量效益
  • The app was downloaded by thousands of users within weeks of its launch.

  • The app was featured in a Los Angeles Times holiday article and received its first press coverage in TechCrunch within two weeks of its launch.

  • The app was able to handle calls from a large number of users, with about 50 Santas taking turns to answer calls in a 12-hour window every day of the week.

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