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Infobip > 实例探究 > 通过双向短信提高学生入学率:Senati 案例研究
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Senati: Enhancing Student Enrollment with Two-Way SMS

技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 网络与连接 - 5G
适用行业
  • 教育
  • 电信
适用功能
  • 维护
  • 销售与市场营销
用例
  • 时间敏感网络
挑战
Senati 面临着无法上网的学生入学率低的问题,这使得传达重要信息和截止日期变得困难。
关于客户
Senati 是秘鲁的一所提供职业课程的教育机构。他们的目标是为技术专业的年轻人提供教育和培训。
解决方案
Senati 实施了双向 SMS 通信渠道,以联系很少或根本无法访问互联网的申请人。他们使用 Infobip 的双向 SMS 解决方案在整个注册过程中向申请人发送说明、提醒和更新。
运营影响
  • The implementation of the two-way SMS solution led to a significant surge in student enrollment. For every Peruvian sol invested in the campaign, Senati saw a return of 5 sols in enrollment and tuition fees, translating to a 400% ROI. The success of the campaign has led to plans for Senati to work with Infobip on the build of a complete omnichannel communication system that includes Infobip’s email and voice services. This will allow applicants to receive messages on the channel that suits their preferences most. Senati aims to continue enhancing the enrollment process with relevant, contextual communication channels.
数量效益
  • 50,000 leads were generated during the campaign
  • A 400% ROI was achieved
  • A 10% conversion rate was observed

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