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Split-Second Response Time Moves UK Insurance Carrier to the Top of Customers List
技术
- 基础设施即服务 (IaaS) - 云计算
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 汽车
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
The AA, a leading provider of roadside assistance services in the UK, needed a solution that would enable it to underwrite a prospective driver and deliver a risk-balanced, competitive insurance quote with sub-second speed. This was particularly important as insurance comparison websites in the UK give top billing to insurers who respond fastest to online requests for quotes. The AA wanted to target and provide highly competitive insurance rates to customers with the best driving records. To do this, they needed to be able to go beyond website provided data and create a more complete risk profile of a driver before determining eligibility and rates. The AA subscribes to multiple services that enable them to validate the information an applicant submits and enrich that information with data the applicant may not have provided.
关于客户
Established in 1905, the AA is the leading provider of roadside assistance services in the UK. The AA brand is highly trusted, and the vehicles owned by its 3+ million members constitute 10% of the cars on the roads of Britain today. The organization operates a wide variety of businesses, including The AA’s Insurance Brokers Group, which interacts with a diverse panel of underwriters to offer a range of vehicle and home insurance policies.
解决方案
The Avalanche Cloud Data Platform deployed on AWS is used to analyze hybrid data sources to provide real-time insurance quotes and provide executives with performance insights on the AA's insurance business. The Avalanche Cloud Data Platform relies on a true column-store database that provides unrivaled capabilities to connect, analyze, and act on big data. It can run in the cloud, on-premises, or - as in the case of the AA - as a hybrid solution. Leveraging the elasticity of the AA's Amazon Web Services cloud environment with the Avalanche platform, the AA was confident it had the scale and flexibility to meet the future growth of its insurance business and would be able to continue to leverage the massive amount of data still stored in on-premises data sources.
运营影响
数量效益
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