下载PDF
Streamlining Marketing Efforts Across Franchises: A Case Study on 12RND and Brandfolder Content Automation
技术
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
挑战
12RND(现称为 UBX)是一家精品健身设施,其特许经营业务遍布澳大利亚全国。随着公司开始扩大其模式,它在保持其特许经营品牌的一致性方面面临着重大挑战。品牌风格指南定义松散且易于解释,导致营销材料不一致,无法有效推广特许经营权。网络计划的快速增长需要一个解决方案,使特许经营商的加入尽可能无摩擦并强化价值主张。在实施解决方案之前,12RND 的中心团队必须每天手动检查每个加盟商的社交媒体帐户,与加盟商协商,重新设计和批准新帖子,然后重新上传。这个过程既耗时又低效,阻碍了公司的成长和扩张。
关于客户
12RND,现称为 UBX,是一家位于澳大利亚的精品健身设施。该公司在全国运营着一个由 70 多家特许经营店组成的网络,提供围绕功能性力量、体能训练和基于运动的有氧运动的锻炼项目。第一家特许经营店于 2016 年开业,此后公司经历了快速发展。公司的中央团队负责监督每个特许经营店的营销工作,确保品牌一致性和特许经营店的有效推广。该公司的发展计划需要一个解决方案来简化新特许经营商的入职流程并加强特许经营的价值主张。
解决方案
12RND 实施了 Brandfolder 内容自动化来应对这些挑战。该平台确保了即时品牌一致性,并随着网络在用户增长和平台内模板方面的增长而扩展。该公司从使用简单的核心模板发展到通过 Brandfolder Content Automation 为其特许经营商提供广泛的标牌、数字和打印解决方案。加盟商可以登录该平台,并在 10 分钟内设计出完整的营销套件,准备发送到打印机或在数字渠道上共享。这消除了图形设计师的批准和成本。 Brandfolder Content Automation 的直观界面使加盟商能够轻松制作自己的宣传材料和营销材料,从而加快了构建新营销活动的过程。
运营影响
数量效益
相关案例.
Case Study
Metal Fabrication
As each mast section needs a total of 222 reliable welds, manufacturing them is an extremely labor intensive process.Until recently, STROS had to use highly skilled welders to make these sections. Although it has been using robots for 25 years, these machines could not manage the complex arc welds in narrow spaces needed for these particular components. Consequently, in order to produce a satisfactory number of mast sections it had to employ three welders per shift at three separate workstations to make these pieces. Apart from the obvious outlay this required in terms of manpower and space, STROS found it increasingly difficult to recruit the highly qualified welders needed for this work. That's why in 2007 the company decided to hold a tender for the complete robotization of its manufacturing process for mast sections. Of the four firms who participated, only the ABB group could fulfill all its requirements.
Case Study
Digital Transformation in Insurance: A Case Study of Menora Mivtachim
Menora Mivtachim, one of Israel's largest pension fund and insurance carriers, was facing a significant challenge due to demographic trends in Israel. The growing rate of retirement planning and services was putting unprecedented pressure on the already strained insurance sector. The pension claims process was bottlenecked with complexities, bureaucracy, and errors. Menora Mivtachim's existing pension process was heavily manual and spreadsheet-based, requiring a team of 10 full-time employees to manage. The process involved gathering applicant information, conducting personal surveys, compiling bank information, and finalizing agreements. To leverage the growing opportunity in the retirement sector and position themselves as innovative insurtech leaders, Menora Mivtachim needed to digitalize their process, streamline the claims experience, and reduce quote times through automated processes.
Case Study
Automation in Mining: Unleashing Productivity and Efficiency with 5G
The mining industry, a significant contributor to global economic activity with revenues exceeding USD 500 billion, is facing a challenge of improving efficiency and profitability. The industry is gradually shifting its focus towards automation as the next area of opportunity. Boliden, one of the world's most successful mining companies, operates the Aitik mine, the largest open pit in Europe. The Aitik mine is expanding, and with the increase in production from 36 million metric tons of ore to 45 million metric tons, the amount of rock removed will also increase significantly. However, increasing the number of machines required for rock removal in a busy mine is not a straightforward task. Additionally, every blast creates toxic gases that need to dissipate before humans can enter the area and begin excavation. The challenge lies in improving efficiency, managing the increased production, and ensuring safety in the harsh mining environment.
Case Study
ANZ Bank's Digital Transformation with Nintex Advanced Workflow
ANZ Bank, one of the top 50 banks in the world and the fastest-growing bank in Indonesia, was facing a challenge with its rapidly increasing transaction volume. The bank's existing business processes and workflow were becoming overwhelmed. Like most banks in Indonesia, ANZ was manually handling document submission and verification. Customers filled out paper loan applications and supporting documents, then delivered them to bank branches by mail or courier. Branch officers traveled to the bank’s headquarters or used postal mail, email, and phone calls to submit loan documents for verification. Lost or inaccurate documents created more emails and phone calls. Additionally, ANZ had to adhere to strict verification and financial regulations, including the Foreign Accounts Compliance Act. This act requires that all banks outside the United States provide key information about U.S. clients, including citizenship validation, to the Internal Revenue Service–a complex yet crucial process.
Case Study
Conveyor Belt Monitoring
In a smart environment of management, control and industrial automation, one of the key elements to anticipate failures and increase productivity is to be able to monitor the status and use of conveyor belts of any kind of sector, whether it is for logistics or manufacturing.