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Swedbank empowers 5,000+ users with customer analysis tool using QlikView
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 软件设计与工程服务
挑战
Swedbank, one of the largest financial institutions in Scandinavia and the Baltic states, needed to better support its 6,000+ branch employees and specialist head office and regionally-based marketing staff with customer-centric tools. The mission was to improve the sales support and give advisors an easy way to plan which customers to meet. The previous sales support tools were too complicated for most of the branch office users who were dependent on central and regional specialists from whom information could be ordered. The lack of system agility meant that opportunities were often missed. Swedbank saw this challenge as an opportunity for a paradigm shift. They saw potential for an entirely new user friendly and flexible system that put information, and thereby power, at everyone’s fingertips. They wanted to improve customer satisfaction and loyalty, and at the same time grow sales and revenue.
关于客户
Swedbank is one of the largest financial institutions in Scandinavia and the Baltic states. The company dating to 1820 has strong roots in the Swedish savings banks tradition. Indeed Swedbank has cooperative agreements with 61 local, but still independent, Swedish savings banks. Today’s Swedbank (excluding Savings banks) serves approximately 4.3 million private and corporate customers in Sweden through 315 branches in six regions of Sweden. The Swedbank group employs 16,000 people across all geographies (around 8,000 in Sweden). It offers the familiar banking staples— savings accounts, credit cards, electronic banking, and loans — but also specialises in investment services, real estate brokerage, and life insurance. Swedbank home markets are Sweden, Latvia, Estonia, and Lithuania.
解决方案
Swedbank deployed QlikView to 5,000+ employees in less than six months. With QlikView Swedbank now analyses data on 4.3 million private and corporate customers by type of agreement and class of customer. The design and build process involved customising the QlikView Business Discovery platform for optimised self-service analysis specific to Swedbank’s business. Central sales specialists create bookmarks for Swedbank advisers to use in the branch offices including graphic illustrations of products or campaigns and a target group list of prospective customers. Advisers could then refine the bookmarks using local knowledge. Although data modelling took time to perfect due to the complexity of the data, development was completed in about a year. Swedbank rolled out its Customer Analysis Tool to the first 5,000 users in less than six months. They included 150 specialists or power users.
运营影响
数量效益
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